We established the Essa Group as a family company in 1970, on this path we set out believing that the main source of knowledge is experience. As of 2013, we expanded our family with our Hong Kong-based global company Daniel Klein Group.

With our philosophy of producing watches for everyone, we are happy to sell more than 4 million watches per year as a company that sells 1 watch every minute in the world. We are proud of serving with our nearly 1000 employees in all of our companies and our factory.

Daniel Klein Group International Company; We are the owner of the Daniel Klein, Freelook and Bigotti brands, and the World Licensee of the Santa Barbara Polo Racquet Club and Sergio Tacchini brands. We export our watches to more than 85 countries in the world.

Daniel Klein Group

Brands Power

We have 5 international brands. We areowner of Daniel Klein , Bigotti, Freelook brands. We are licence of Italian Sergio Tacchini brand and American Santa Barbara Polo Racquet Club brand.


As we are Daniel Klein Group, we make approximately 1000 new model each year. Each model has 5-6 color variation. Total 6000 sku.

Production Power

As we are Daniel Klein Group we have our own factory in Dongguan/CHINA. It provides us design, price, production power. In Watch industry, there are few companies which has own factory.


As we are Daniel Klein Group, we have quantity and production power thats why we can control pricen. We are so strong about pricing in Watch industry.

Professional Organization

As we are Daniel Klein, we have 3 office and with Professional stuff and organisation, we can manage 4.000.000 pcs shipment for 80 countries.

Brands Power


Who We Are

Rooted in expertise and innovation, our team is dedicated to guiding businesses toward sustainable growth by providing tailored and strategic consultation services.